HRM versus Marketing

Human Resource Management and Marketing An interesting alliance By: Barbara Asimakopoulou HRM Consultant Executive Coach and Maria – Afrodite Tsianti, HR & Communication Expert The most important common element that MKT and HRM share is – obviously – man! The former targets consumer-external clients, while the latter targets internal [...]

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Greek Philosophy & Coaching

Photo credit: mararie via Visualhunt / CC BY-SA The ancient Greek philosophers and coaching Was Socrates the first coach? By Barbara Asimakopoulou, published in International Coaching Federation Blog on November 2013 Flourishing life (eudemonia) Excellence (aristae) – Prudence (phronesis) – Morals (ethos) The ancient Greek philosophers have been [...]

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